Good question. It’s one we get asked all the time. It all boils down to focus and the conversions-leads, sales or whatever action you want visitors to take that results.

As the main page on a website, the focus of a homepage is to give an Introduction into a company’s values and their product/service. The layout and content is specifically designed to pique the interest of visitors and encourage them to explore the other pages on the site.

In contrast, the whole focus of a landing page is conversion. It’s a standalone page (that’s usually built on a company’s website domain) that’s designed to trigger a specific action of the user. It gets rid of distraction and keeps the user focused on one thing, whether that’s signing up for a newsletter, booking an appointment or buying a product.

Increased conversions

It works, while you don’t

A landing page supports your business goals

Data generation and valuable insights by means of user tracking

Develops brand awareness

Did we mention increased conversions?

Yes. You have a product to sell and a landing page is one of the most effective ways to persuade visitors to act on an offer. We’ll use a magnetic headline, trust indicators, social proof and other kickass elements to compel visitors to take action and hit that CTA button.

But this approach isn’t suitable for all businesses. Ecommerce landing pages are very effective if you set one product. Once you start expanding your business and product range, landing pages no longer make sense as a standalone web project

A homepage is typically a summary of your business and a directory for your products or services. You could say it’s like a digital foyer/welcome page for your business. Home Pages are great, but they rarely drive conversions. A landing page, in comparison, is a single focused page that is designed with one goal in mind. That goal is conversions. A landing page

Does not link out to other pages

Does not try to sell multiple products or services

Does not try to reach multiple audiences same time

If you want to SELL rather than welcome people to your website, a landing page is the solution every time.

YES! Landing pages are most effective when they are talking about one product or service. Why? Because it’s

More direct

More targeted

More informative

More Impactful

The answer depends on YOUR BUSINESS. We treat every business differently because no two businesses even if they operate in the same industry are the same. Let’s apply that logic to your business and that of your biggest competitor. Yes, you’re targeting the same audience and you offer a similar product or service but that’s it. Their website is developed differently to yours. It could be older/younger than your site. They might have more/less backlinks and they might have better/worse conversion rates compared to your site. A strategy that involves an Intensive link building and content marketing campaign might be all you need whilst your competitor might make more gains investing in Google Ads. The list of differences go on and on.

The key takeaway here is we know that one size DOES NOT fit all, which is why we curate custom strategies for each of our clients to fit their exact needs. Our goal is to skyrocket their online presence into the stratosphere and we’ll do whatever it takes to achieve that goal.

Our landing pages are designed to maximize ROI and not just to look pretty (pages that look good count for nothing if they don’t convert)

Traffic Bloom fuses our famous marketing style with specific market research to identify the core of what a customer wants to see

We then turn that into a high impact, sharp looking landing page that is designed to drive conversions and bring a huge ROI

We get results by turning browsers into buyers