Improve your Digital marketing strategy: examples of how to structure a digital marketing plan in 2024 with our page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

How to structure a digital marketing strategy?

We believe that an integrated digital marketing strategy is essential for marketers working in all types of business to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so you can win more sales.

In this article, we will explain how to structure a digital marketing strategy using the Smart Insights RACE framework using different examples.

The complexity of digital marketing is a key reason why a defined digital marketing strategy is needed, particularly by medium to large businesses.  Our visual gives a B2B example of the complexity of customer touchpoints on the path to purchase that need to be part of a plan. If you’re not prioritizing investments in these ‘always-on’ marketing activities, it’s likely that your competitors are and are more effective in generating online leads and sales…